Regulace reklamy na internetu

Bc. Jan Jína

Master's thesis

Advertising regulation on the Internet

Abstract:

Diplomová práce se zabývá tématikou reklamy na internetu, její regulací a samoregulací. V první části poskytuje veškeré informace o internetu, jeho historii a formách internetové reklamy. Rozebírá problematiku spamu a popisuje jeho druhy. V dalších částech jsou shrnuta pravidla týkající se regulace reklamy. Autor píše o zákazech a nařízeních v různých formách reklamy. V poslední části jsou analyzovány a porovnány dva přístupy k problematice spamu.

Abstract:

The diploma thesis deals with the subject of internet advertising, its regulation and self-regulation. In the first part the thesis provides all information about internet, its history and all forms of internet advertising. Thesis analyzes problems with spam and describes its types. In next parts of the thesis are summarize the rules concerning regulation of advertising. The author writes about prohibitions and orders in different forms of advertising. In the last part are analyzed and compared two approaches to problems with spam.

Keywords

Reklama, internet, internetová reklama, spam, email, regulace, samoregulace, advertising, internet advertising, regulation, self-regulation

Language used: Czech

Date on which the thesis was submitted / produced: 22. 4. 2013

Thesis defence

• Date of defence: 7. 6. 2013
• Supervisor: JUDr. Radim Pastrňák, Ph.D.
• Reader: PhDr. Miroslav Komárek, CSc.

University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication