Formy a postupy práce s médii v rámci PR firmy sponzorující Formuli 1 (případová studie projektu Reemtsma Int. - West McLaren Mercedes) – Ing. Karolína Kestřánková
Ing. Karolína Kestřánková
Bachelor's thesis
Formy a postupy práce s médii v rámci PR firmy sponzorující Formuli 1 (případová studie projektu Reemtsma Int. - West McLaren Mercedes)
Forms, procedures and practices of managing media within PR organisation responsible for sponzoring F1 team (case study Reemtsma Int. - F1 West McLaren Mercedes team)
Abstract:
Tato bakalářská práce se zabývá teorií a praxí marketingových komunikací s důrazem na oblast sponzoringu ve Formuli 1. Rozvádí sponzoring jako jeden z nástrojů marketingové komunikace a dále jako komunikaci značky. Popisuje základní formy a postupy práce s médii v rámci společnosti Reemtsma International Praha (nyní Imperial Tobacco ČR, s.r.o.). Prakticky znázorňuje několik marketingových aktivit firmy …moreAbstract:
This Bachelor's thesis deals with theory and practices of marketing communications accenting the field of sponsoring Formula 1. It specifies sponsoring as one of the marketing communications tools and as a brand communication. It describes basic forms and processes of working with the media in Reemtsma International Praha) (at the present time Imperial Tobacco ČR s.r.o). The Bachelor's thesis virtually …more
Language used: Czech
Date on which the thesis was submitted / produced: 6. 5. 2009
Identifier:
https://is.vsfs.cz/th/mj22n/
Thesis defence
- Date of defence: 11. 6. 2009
- Supervisor: PhDr. Pavel Čírtek
- Reader: PhDr. Marek Matějka
Citation record
ISO 690-compliant citation record:
KESTŘÁNKOVÁ, Karolína. \textit{Formy a postupy práce s médii v rámci PR firmy sponzorující Formuli 1 (případová studie projektu Reemtsma Int. - West McLaren Mercedes)}. Online. Bachelor's thesis. Praha: University of Finance and Administration. 2009. Available from: https://theses.cz/id/9f61zg/.
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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