Bc. Irina Stasyuk
Master's thesis
Principy a význam marketingu
Principles and importance of marketing
Abstract:
V poslední době se stále zvyšují investice jak velkých, tak i malých podniků na realizaci jejich marketingových plánů. Cílem diplomové práce je provést rozbor marketingové strategie, stanovených principů ve dvou zvolených podnicích a porovnat soulad realizovaných marketingových činností s hlavními strategickými cílí a záměry firem. Pro teoretickou část práce je využita metoda literární rešerše, která …moreAbstract:
Recently, the investments of both large and small businesses to implement their marketing plans have been increasing. The aim of the thesis is to analyze the marketing strategy, established principles in two selected companies and to compare the compliance of realized marketing activities with the main strategic objectives and intentions of companies. For the theoretical part of the thesis the method …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2019
Identifier:
https://is.vsfs.cz/th/cxlow/
Thesis defence
- Date of defence: 5. 6. 2019
- Supervisor: PhDr. Miroslav Komárek, CSc.
- Reader: Ing. Vilém Kunz, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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