Evaluation of Financial Position of a Chosen Company

Shuming Liang

Bakalářská práce

Anotace:

With the improvement of people's living standards and quality, sports consumption has become a new hot spot. At the same time, it has gradually transformed into a huge sports consumer market, thereby stimulating the hot sale of related sports products. However, with the improvement of domestic and foreign production levels, sports brands continue to increase, and the competitiveness of enterprises is becoming stronger and stronger. Therefore, in this context, if the company wants to gain a firm foothold and continue to operate, it must use certain methods to analyze the data in the company's financial statements to correctly assess the company's development. The aim of this bachelor thesis is to analyze the financial situation of Adidas Group during the period from 2015 to 2019. In view of this, this thesis takes Adidas as an example and is divided into five parts. In the last chapter, we make a prediction of Adidas 'future development strategy through the research and summary of Adidas' development strategy.

Abstract:

With the improvement of people's living standards and quality, sports consumption has become a new hot spot. At the same time, it has gradually transformed into a huge sports consumer market, thereby stimulating the hot sale of related sports products. However, with the improvement of domestic and foreign production levels, sports brands continue to increase, and the competitiveness of enterprises is becoming stronger and stronger. Therefore, in this context, if the company wants to gain a firm foothold and continue to operate, it must use certain methods to analyze the data in the company's financial statements to correctly assess the company's development. The aim of this bachelor thesis is to analyze the financial situation of Adidas Group during the period from 2015 to 2019. In view of this, this thesis takes Adidas as an example and is divided into five parts. In the last chapter, we make a prediction of Adidas 'future development strategy through the research and summary of Adidas' development strategy.

Klíčová slova

Financial statements, DuPont analysis, Financial ratio analysis

Keywords

Financial statements, DuPont analysis, Financial ratio analysis

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 7. 5. 2020

Obhajoba závěrečné práce

• Obhajoba proběhla 4. 9. 2020
• Vedoucí: Ingrid Petrová
• Oponent: Karolina Lisztwanová

VŠB – Technická univerzita Ostrava

Ekonomická fakulta

Bakalářský studijní program / obor:
Hospodářská politika a správa / Finance