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Karin Tolochová

Bachelor's thesis

Vliv segmentace trhu na tvorbu reklamní kampaně v České republice a na Taiwanu

Market Segmentation Impact on Creating an Ad Campaign in the Czech Republic and in Taiwan
Abstract:
Bakalářská práce se zaměřuje na segmentaci trhu a charakteristiku segmentačních kritérií, rozebírá problematiku tvorby reklamních kampaní a rozdílnosti reklamy v závislosti na cílových segmentech. V práci jsou popsány jednotlivé příklady reklamy a teorie segmentace trhu je implementována do tvorby reklamních kampaní na jeden produkt pro Českou republiku a Taiwan.
Abstract:
This bachelor’s thesis focuses on market segmentation and its criteria, analyzes issues around creating an ad campaign and also advertising differences based on the key segment. The work describes individual examples of advertising and the market segmentation theory is implemented in creating an ad campaigns promoting same product in the Czech Republic and in Taiwan.
 

Keywords

reklama reklamní kampaň segmentace trhu Taiwan

Keywords

Ad Campaign Advertising Market Segmentation Taiwan
 
Language used: Czech
Date on which the thesis was submitted / produced: 10. 5. 2018

Thesis defence

  • Supervisor: Mgr. Alena Maršálková
  • Reader: Ludmila Navrátilová, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.
https://is.newtoncollege.cz/zp/4823 Reference to the local database file of the institution