Bc. Kristýna Černocká
Bachelor's thesis
Systém CRM v malém podniku
CRM System in the Small Company
Abstract:
Bakalářská práce je zaměřena na posouzení CRM systému v malém podniku. Toto posouzení probíhalo v odborném velkoobchodě VTP, s. r. o., v Lipníku nad Bečvou. V teoretické části je popsána charakteristika CRM systému, přínos CRM systému pro podnik a marketingový mix. Na začátku praktické části bakalářské práce je seznámení s podnikem a jeho výrobky. V dalších částech jsou popsány jednotlivé CRM programy …moreAbstract:
The Bachelor thesis is focused on analysising the CRM system in a small compeny. This analysis was made for specialised wholesale company VTP, s.r.o. in Lipnik nad Becvou. The theoretical part describes the charakteristics of CRM system and its benefits for businesses and marketing mix of compenies . At the beginning of the practical part of Bachelor thesis is familiar with the company ant its produts …more
Language used: Czech
Date on which the thesis was submitted / produced: 23. 4. 2015
Identifier:
https://is.sting.cz/th/cjexy/
Thesis defence
- Date of defence: 26. 5. 2015
- Supervisor: Ing. Lukáš Trčka, Ph.D.
- Reader: doc. Ing. Josef Dobřický, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
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Institution archiving the thesis and making it accessible: Akademie StingSting academy
Bachelor programme / field:
Economy and Management / Organization and Management of small and medium sized firms
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