Marketing Mix of the Hotel "U Lišky" – Bc. Anastassiya Issakova
Bc. Anastassiya Issakova
Bachelor's thesis
Marketing Mix of the Hotel "U Lišky"
Marketing Mix of the Hotel "U Lišky"
Abstract:
Cíl touto práce je analyzovat a zhodnotit 7P marketingový mix hotelu "U lišky" a navrhnout budoucí zlepšení. Autor si vybral právě toto téma, protože ji zajímá vliv marketingu na výrobku a jak to může být proměněn na něco nového a mnohem přínosnější jak pro spotřebitele a organizaci.Výzkumná metoda, která byla vybrána pro tuto práci byl rozhovor s generálním ředitelem hotelu "U Lišky" Jitkou Podpěrovou …moreAbstract:
The aim of the work is to analyze and evaluate the 7P's marketing mix of the hotel "U Lišky" and suggest future improvements. Author has chosen exactly this topic, because she is interested in the influence of marketing on the product and how it can be transfigured to something new and much more beneficial for both consumer and organization. The research method that has been chosen for this work was …more
Language used: English
Date on which the thesis was submitted / produced: 19. 11. 2014
Identifier:
http://is.vsh.cz/th/10467/vsh_b_a3/
Thesis defence
- Date of defence: 19. 1. 2015
- Supervisor: Ing. Stanislava Belešová, PhD.
- Reader: M.A. Donna Dvorak
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in English)
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