On-line marketingová komunikace pro značku Rowenta – Bc. Tereza Havlová
Bc. Tereza Havlová
Master's thesis
On-line marketingová komunikace pro značku Rowenta
On-line Marketing Communication for Rowenta brand
Abstract:
Hlavním cílem diplomové práce je vytvoření návrhu komunikační kampaně značky Rowenta. Diplomová práce je rozdělena na dvě hlavní části, na teoretickou a praktickou. V teoretické části jsou vymezeny základní pojmy související s danou problematikou, které jsou odvozeny z odborné literatury. V této části jsou vysvětleny pojmy marketingová komunikace, komunikační mix a jeho nástroje. Větší pozornost je …moreAbstract:
The main objective of the thesis is to create a proposal for a communication campaign for the Rowenta brand. The thesis is divided into two main parts, theoretical and practical. The theoretical part defines the basic concepts related to the issue, which are derived from the literature. In this part the concepts of marketing communication, communication mix and its tools are explained. More attention …more
Language used: Czech
Date on which the thesis was submitted / produced: 4. 4. 2023
Thesis defence
- Date of defence: 23. 5. 2023
- Supervisor: Ing. Martina Chalupová, Ph.D.
- Reader: Pavlína Rojík Fulnečková, externi
Citation record
ISO 690-compliant citation record:
HAVLOVÁ, Tereza. \textit{On-line marketingová komunikace pro značku Rowenta}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/bxgpte/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Podnikání a administrativa
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