Bc. Laura Sivá
Master's thesis
Komunikace ve službách
Communications in services sector
Abstract:
Diploma thesis Communication in services is focused on marketing communication mix of services in tourism. The aim of the thesis was to analyze the level of marketing communication of any particular company in the service sector, including the identification of reserves and the possibility of strengthening the future. The company chosen was Pelikán, a portal providing tourism services. By the chosen …moreAbstract:
Diplomová práca Komunikace ve službách je zameraná na problematiku marketingového komunikačného mixu služieb v cestovnom ruchu. Cieľom diplomovej práce bolo vykonanie analýzy úrovne marketingovej komunikácie konkrétnej spoločnosti v sektore služieb vrátane identifikácie rezerv a navrhnutia možností posilnenia do budúcnosti. Zvolenou spoločnosťou bol Pelikán, portál poskytujúci služby v cestovnom ruchu …more
Language used: Slovak
Date on which the thesis was submitted / produced: 21. 12. 2020
Identifier:
https://is.vsh.cz/th/aspdh/
Thesis defence
- Date of defence: 8. 6. 2021
- Supervisor: doc. Mgr. Ing. Karel Chadt, CSc.
- Reader: doc. Ing. Dagmar Jakubíková, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
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