Bc. Michal Moricz

Master's thesis

Online marketingová komunikace společnosti Max Sport, s.r.o.

Online Marketing Communication of Max Sport Company
Abstract:
Diplomová práca sa venuje problematike online marketingovej komunikácie spoločnosti Max Sport, s.r.o. Táto zložka marketingového mixu značky nie je natoľko rozvinutá, v porovnaní s jej potenciálom. Preto je dôležité prácou zistiť jej aktuálny stav a na základe neho navrhnúť úpravy. Teoretická časť definuje online marketing ako celok a všetky jeho nástroje, ktoré aktuálne spoločnosť využíva. V praktickej …more
Abstract:
The diploma thesis deals with the issue of online marketing communication of the company Max Sport s.r.o. This component of the brand's marketing mix is not as developed as its potential. Therefore, it is important to find out the current state of the work and suggest adjustments based on it. The theoretical part defines online marketing as a whole and all its tools that the company currently uses …more
 

Keywords

online marketing webová stránka sociálne siete email marketing influenceri Google obsahový marketing
 
Language used: Czech
Date on which the thesis was submitted / produced: 16. 4. 2021

Thesis defence

  • Supervisor: PhDr. Tomáš Šula, PhD.

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Moricz, Michal. Online marketingová komunikace společnosti Max Sport, s.r.o.. Zlín, 2021. diplomová práce (Mgr.). Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací

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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací
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Tomas Bata University in Zlín

Faculty of Multimedia Communications

Master programme / field:
Media and Communication Studies / Marketing Communications

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