Moderná marketingová komunikácia vo vybranej inštitúcii – Bc. Pavlína Vyšňovská
Bc. Pavlína Vyšňovská
Master's thesis
Moderná marketingová komunikácia vo vybranej inštitúcii
Modern marketing communication in the selected institution
Abstract:
VYŠŇOVSKÁ, Pavlína: Modern marketing communication in the selected institution. [Graduation's thesis]. Bankovní institut vysoká škola Praha, Foreign University Banská Bystrica. Department of finance and banking. Consultant: doc. Ing. Zdenka Musová, PhD. Year: 2015. Number of pages: 75. The Graduation Thesis deals with modern marketing communication in selected institutions. The first chapter focuses …moreAbstract:
VYŠŇOVSKÁ, Pavlína: Moderná marketingová komunikácia vo vybranej inštitúcii. [Bakalárska práca]. Bankovní institut vysoká škola Praha, zahraničná vysoká škola Banská Bystrica. Katedra financií a bankovníctva. Vedúci práce: doc. Ing. Zdenka Musová, PhD. Rok obhajoby: 2015. Počet strán: 75. Diplomová práca sa zoberá modernou marketingovou komunikáciou vo vybranej inštitúcii. Prvá kapitola je zameraná …more
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 5. 2015
Identifier:
https://is.ambis.cz/th/p1kbv/
Thesis defence
- Date of defence: 9. 6. 2015
- Supervisor: doc. Ing. Zdenka Musová, PhD.
- Reader: Ing. Zuzana Littvová, PhD.
Citation record
ISO 690-compliant citation record:
VYŠŇOVSKÁ, Pavlína. \textit{Moderná marketingová komunikácia vo vybranej inštitúcii}. Online. Master's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s., Banking Institute/College of Banking SK. 2015. Available from: https://theses.cz/id/czln8a/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SKBanking Institute/College of Banking
Banking Institute/College of Banking SKMaster programme / field:
Economics and Management / Finance
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