Tereza Dobešová

Bachelor's thesis

Public relations a jeho vliv na konkrétní společnost

Public relations and its influence to the particular company
Abstract:
Práce se zabývá vlivem public relations na konkrétní společnost, firmu Sara Lee - značka Douwe Egberts, divize Coffee & Tea Retail. Jedná se o tradiční značku, jejíž historie sahá až do roku 1753 a která nabízí kvalitní praženou a instantní kávu. Sara Lee pro Douwe Egberts využívá PR služeb, které jí zprostředkovává PR agentura. Cílem práce je zjistit vliv public relations a zároveň navrhnout řešení …more
Abstract:
This Thesis examines the influence of public relations on a particular company - Sara Lee, brand Douwe Egberts, a division Coffee & Tea Retail. Douwe Egberts is a traditional brand, whose history is dated to year 1753 and offering quality roast, ground and instant coffee. Sara Lee for their brand use PR services that are provided by PR agency. The aim of the Thesis is to investigate the influence …more
 

Keywords

Klíčová slova Brand pyramida Douwe Egberts marketing public relations vliv. Key words Brand Pyramid influence.
 
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2013
Identifier: http://is.vsh.cz/th/5172/vsh_b/

Thesis defence

  • Date of defence: 4. 6. 2013
  • Supervisor: prof. PhDr. Libor Pavera, CSc.
  • Reader: PhDr. Jaroslav Holoubek

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Bachelor programme / field:
Economics and Management / Marketing Communication in the Service Industry

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