Theses 

Public relations a jeho vliv na konkrétní společnost – Tereza Dobešová

česky | in English | slovensky

Section:
Use to change section. Address within IS:

Zpět na vyhledávání

Tereza Dobešová

Bachelor's thesis

Public relations a jeho vliv na konkrétní společnost

Public relations and its influence to the particular company

Abstract: Práce se zabývá vlivem public relations na konkrétní společnost, firmu Sara Lee - značka Douwe Egberts, divize Coffee & Tea Retail. Jedná se o tradiční značku, jejíž historie sahá až do roku 1753 a která nabízí kvalitní praženou a instantní kávu. Sara Lee pro Douwe Egberts využívá PR služeb, které jí zprostředkovává PR agentura. Cílem práce je zjistit vliv public relations a zároveň navrhnout řešení, jež pomohou značce Douwe Egberts v rozvoji efektivnější PR komunikaci a tím i zvýšení prodeje jejich produktů.

Abstract: This Thesis examines the influence of public relations on a particular company - Sara Lee, brand Douwe Egberts, a division Coffee & Tea Retail. Douwe Egberts is a traditional brand, whose history is dated to year 1753 and offering quality roast, ground and instant coffee. Sara Lee for their brand use PR services that are provided by PR agency. The aim of the Thesis is to investigate the influence of public relations and also to propose solutions that will help brand Douwe Egberts in the development effective PR communications and by that increase sale of their products.

Keywords: Klíčová slova, Brand pyramida, Douwe Egberts, marketing, public relations, vliv. Key words, Brand Pyramid, influence.

Language used: Czech

Thesis defence

  • Date of defence: 4. 6. 2013
  • Supervisor: prof. PhDr. Libor Pavera, CSc.
  • Reader: PhDr. Jaroslav Holoubek

Citation record

ISO 690-compliant citation record: LaTeX | HTML | text | BibTeX | Wikipedie

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Složka Reference to the local database directory of the institution
Other ways of accessing the text

Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze


Go to top | Current date and time: 19/3/2019 16:20, Week 12 (even)

Privacy

Contact: theses(zavináč/atsign)fi(tečka/dot)muni(tečka/dot)cz