Radek Podrazil
Bachelor's thesis
Marketingová komunikace penzionu Třináctka
Marketing communication of guest-house Třináctka
Abstract:
Cílem práce je navrhnout zaváděcí kampaň penzionu Třináctka, situovaného na jižní Moravě. Rozpočet na kampaň je 150 000 korun. V teoretické části jsou uvedeny pojmy marketing, marketingová komunikace, komunikační mix, cíle marketingové komunikace a analýzy konkurence a SWOT. V praktické části je pak uvedena nejprve charakteristika penzionu, poté analýza konkurence a analýza SWOT a výsledky dotazníkového …moreAbstract:
The goal of the thesis is to create launch campaign of guest-house Třináctka, which is situated in the south of Moravia. The budget for campaign is 150 000 crowns. There are explained terms marketing, marketing communication, communication mix, goals of marketing communication, analysis of competition and SWOT analysis in the theoretical part. In the practical part, there are specified characteristics …more
Language used: Czech
Date on which the thesis was submitted / produced: 10. 9. 2013
Identifier:
http://www.vse.cz/vskp/eid/61537
Thesis defence
- Date of defence: 28. 1. 2014
- Supervisor: Marcela Zamazalová
- Reader: Ondřej Pešek
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/61537
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Ekonomika a management / Podniková ekonomika a management
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