Michala Rybníčková
Bachelor's thesis
Komunikační mix Svatebního salonu INA
Marketing mix for Wedding Boutique INA
Abstract:
Rybníčková, M. Komunikační mix Svatebního salonu INA. Bakalářská práce. Brno: Mendelova univerzita v Brně, 2015 Tato Bakalářská práce je zaměřena na komunikační mix Svatebního salonu INA. Cílem práce je zhodnotit současné komunikační nástroje, které firma používá a na základě výsledků dotazníkového šetření navrhnout doporučení na zlepšení komunikačního mixu Svatebního salonu INA. Součástí je také orientační …moreAbstract:
Rybníčková, M. Marketing mix for Wedding Boutique INA. Bachelor thesis, Brno: Mendel university in Brno, 2015 This Bechelor thesis focuses on the marketing mix for the company Wedding Boutique INA. Survey results are used to evaluate the effectiveness of marketing tools currently used by INA. Furthermore, the results are used to recommend improvements to the marketing mix. Thesis also includes calculation …more
Language used: Czech
Date on which the thesis was submitted / produced: 4. 1. 2015
Thesis defence
- Supervisor: Ing. Stanislav Mokrý
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field:
Economics and management / Economics and Management
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