Marketingový plán vybraného podniku

Veronika Stoevová, DiS.

Bachelor's thesis

Marketing plan of the selected company

Abstract:

This bachelor thesis is focused on the Marketing plan of the selected company. The company I chose is called My Coffee, s.r.o., and it deals with the purchase and sale of processed coffee. The goal of this thesis is to create a comprehensive marketing plan, including a draft of action plans and financial analysis. In the theoretical part, I provide a literature review of the general theory of marketing, quoted or paraphrased by various authors. In the analytical part, I have analyzed the company My Coffee, s.r.o. and created a marketing plan designed to contribute to the future success of the company.

Abstract:

Bakalárska práca je rozpracovaná na tému Marketingový plán vybraného podniku. Podnik, ktorý som si vybrala má názov My coffee, s.r.o., ktorý sa zaoberá nákupom následne predajom spracovanej kávy. Cieľom mojej práce je vytvoriť komplexný marketingový plán vrátane návrhu akčných plánov a finančnej analýzy. V teoretickej časti som sa zamerala na všeobecnú teóriu o marketingu, citovanú alebo parafrázovanú od rôznych autorov. V časti analytickej som už analyzovala podnik My coffee, s.r.o. a zostavila marketingový plán tak aby priniesol v budúcnosti patričný prínos.

Keywords

marketing, marketingový plán, marketingová stratégia, káva, My coffee s.r.o, marketing plan, marketing strategy, coffee, My coffee s.r.o.

Language used: Slovak

Date on which the thesis was submitted / produced: 27. 11. 2017

Thesis defence

• Date of defence: 15. 1. 2018
• Supervisor: Ing. Pavel Attl, Ph.D.
• Reader: Ing. Jitka Mattyašovská

Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)