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Ing. Alexandra Hatalovská

Master's thesis

Návrh marketingové komunikace malého vinařství

Proposal of small winery marketing communication
Abstract:
The diploma thesis deals with the issue of marketing communication of a small winery. The theoretical part is a literary research of marketing and marketing terms. It introduces problems of wine marketing, historical excursion and description of wine regions. The analytical part nfocuses on market analysis, competition analysis, consumers analysis and SWOT analysis. The third part is a proposal. The …more
Abstract:
Diplomová práca sa zaoberá problematikou marketingovej komunikácie malého vinárstva. Teoretická časť práce je literárna rešerš marketingu a marketingových pojmov. Približuje problematiku vinárskeho marketingu, historicky exkurz a deskripciu vinársky oblastí. Analytická časť sa sústreďuje na analýzu trhu, analýzu konkurencie, analýzu trhu a SWOT analýzu. Tretia časť je návrhová. Cieľom práce bolo vytvorenie …more
 

Keywords

Event marketing Marketingová komunikácia marketingový mix situačná analýza víno vinárstvo marketing communication marketing mix situation analysis wine winery
 
Language used: Slovak
Date on which the thesis was submitted / produced: 21. 11. 2019
Identifier: https://is.vsh.cz/th/c6e1c/

Thesis defence

  • Date of defence: 29. 1. 2020
  • Supervisor: doc. Ing. Jan Hán, Ph.D.
  • Reader: Ing. Jiří Zelený

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)

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