CRM and other ways how to develop the relationship with the costumer – Ing. Gizem Beytut
Ing. Gizem Beytut
Master's thesis
CRM and other ways how to develop the relationship with the costumer
CRM and other ways how to develop the relationship with the costumer
Abstract:
Diploma thesis will deal with the issue of CRM and other ways how to develop a relationship with the customer. Keeping more customers loyal gives the opportunity of making a profit. Even though having more customers than competitors is not the only way to make a profit, it has a significant effect on it. Therefore, CRM is a strategy that helps companies to keep their existing customers. For those reasons …moreAbstract:
Diploma thesis will deal with the issue of CRM and other ways how to develop a relationship with the customer. Keeping more customers loyal gives the opportunity of making a profit. Even though having more customers than competitors is not the only way to make a profit, it has a significant effect on it. Therefore, CRM is a strategy that helps companies to keep their existing customers. For those reasons …more
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2019
Identifier:
https://is.vsfs.cz/th/fesie/
Thesis defence
- Date of defence: 12. 6. 2019
- Supervisor: Ing. Patricia Jakešová
- Reader: Ing. Peter Stuchlík, CSc.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance & Master of Business Administration
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