Evaluation of Marketing communication

Uladzimir Ananich

Diplomová práce

Abstract:

The Diploma thesis is devoted to the theoretical aspects of the marketing communications and its implementation in the sphere of sport industry on example of the football club Zenit Saint-Petersburg. Designed and proposed mobile application would answer the question of possibility of innovations in the sphere. Theoretical part is based on literature review, concerning the marketing communications. There is information about history of marketing communications, its development and diversity since the era of technological boom. The practical part is dedicated to implementation of acquired information in the creation of the mobile application for FC Zenit. The application would provide innovative possibility of live broadcasting of the matches of FC Zenit, what would satisfy the needs of the foreign supporters of the team. The second part includes description of the existing clubs marketing communications, marketing analysis, market research, possible risks and potential income analysis, allowing to evaluate the profitability of investments.

Keywords

The marketing communications, sport marketing, brand name strength, broadcasting, mobile application, social media marketing.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 31. 3. 2017

Obhajoba závěrečné práce

• Vedoucí: prof. Ing. Ivana Tichá, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management