Bc. Milada Haasová

Master's thesis

Analýza stylistických prostředků užívaných v inzerci z důvodu většího účinku na spotřebitele

Discovering the Adventures of Advertising – an Analysis of Stylistic Means Used for an Extended Effect
Abstract:
The diploma work submitted presents an analysis of stylistic means exploited in printed advertisements with regard to possible extended effect on readers. In the first, theoretical part, basic terms concerning stylistics, levels of stylistic analysis as well as devices which may appear at particular levels are described. Audience targeting, regarding men and women, is briefly mentioned, too. The second …more
 

Keywords

style stylistics stylistic analysis stylistic means sylisticaly significant features levels of analysis functions of language advertising language of advertising poetic language deviations of language
 
Language used: English
Date on which the thesis was submitted / produced: 22. 1. 2008
Identifier: https://is.muni.cz/th/vpgqb/

Thesis defence

  • Date of defence: 4. 2. 2008
  • Supervisor: doc. Mgr. Olga Dontcheva-Navrátilová, Ph.D.

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