Analýza stylistických prostředků užívaných v inzerci z důvodu většího účinku na spotřebitele – Bc. Milada Haasová
Bc. Milada Haasová
Master's thesis
Analýza stylistických prostředků užívaných v inzerci z důvodu většího účinku na spotřebitele
Discovering the Adventures of Advertising – an Analysis of Stylistic Means Used for an Extended Effect
Abstract:
The diploma work submitted presents an analysis of stylistic means exploited in printed advertisements with regard to possible extended effect on readers. In the first, theoretical part, basic terms concerning stylistics, levels of stylistic analysis as well as devices which may appear at particular levels are described. Audience targeting, regarding men and women, is briefly mentioned, too. The second …more
Language used: English
Date on which the thesis was submitted / produced: 22. 1. 2008
Identifier:
https://is.muni.cz/th/vpgqb/
Thesis defence
- Date of defence: 4. 2. 2008
- Supervisor: doc. Mgr. Olga Dontcheva-Navrátilová, Ph.D.
Citation record
ISO 690-compliant citation record:
HAASOVÁ, Milada. \textit{Analýza stylistických prostředků užívaných v inzerci z důvodu většího účinku na spotřebitele}. Online. Master's thesis. Brno: Masaryk University, Faculty of Education. 2008. Available from: https://theses.cz/id/fovtie/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Pedagogická fakultaMasaryk University
Faculty of EducationMaster programme / field:
Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in English Language
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