Use of Political Marketing in Reinventing the British Conservative Party – Pavel Heczko
Pavel Heczko
Master's thesis
Use of Political Marketing in Reinventing the British Conservative Party
Abstract:
The subject of this thesis is The Conservative Party and its use of political marketing. The text analyzes how the Party responded to three subsequent election defeats in 1997, 2001 and 2005 and to what extent are the Conservatives utilizing political marketing methods and techniques in reaction to the pressure from their more market oriented competitor, the Labour Party. Since the rebranding of the …more
Language used: English
Date on which the thesis was submitted / produced: 1. 2. 2008
Identifier:
http://www.vse.cz/vskp/eid/7665
Thesis defence
- Date of defence: 19. 9. 2008
- Supervisor: Vladimíra Dvořáková
- Reader: Jan Nováček
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/7665
Vysoká škola ekonomická v Praze
Master programme / field:
Mezinárodní ekonomické vztahy / Mezinárodní politika a diplomacie
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