Design jako jeden z nástrojů popularizace hudby.

Petr PRES

Bachelor's thesis

Design as a tool for popularizing music.

Abstract:

Prace se zabyva problematikou designu propagacnich materialu a tiskovin se zamerenim na hudbu, hudebni kulturu a sirsi kulturni vyziti. Zkouma vyvoj designu a jeho vztah k hudebni tematice a jeho promeny za posledni stoleti. Duraz je kladen zejmena na vztah k hudebnimu managementu a roli designu v procesu propagace a popularizace hudby. Analyze byly podrobeny predevsim plakaty a propagacni materialy, dale CD nosice a publikace s hudebni tematikou. Soucasti prace jsou prilohy dokumentujici tiskoviny podrobene analyze a kritice.

Abstract:

Thesis deals with the design of promotional materials and printed with a focus on music musical culture and wider cultural activities. Examines the evolution of design and its relationship to the theme of music and its changes over the last century. The emphasis is on the relationship with the music management and the role of design in the process of promotion and popularization of music. Posters and promotional materials were mainly analyzed, as well as CDs and publications with a musical theme. The appendixes document the prints submitted for analysis and criticism.

Keywords

design, vizualni kultura, hudebni kultura, hudebni marketing

Language used: Czech

Date on which the thesis was submitted / produced: 19. 10. 2015

Accessible from:: 31. 12. 2999

Thesis defence

• Supervisor: PhDr. Aleš Navrátil, Ph.D.

JAN EVANGELISTA PURKYNĚ UNIVERSITY IN ÚSTÍ NAD LABEM

Faculty of Education

Bachelor programme / field:
Specialization in Education / Popularization of Music and Organization of Music Life