The impact of General Data Protection Regulaton on the Management, Human resource and marketing philosophy of an organization

Bc. ZHENGYANG JIANG

Diplomová práce

Abstract:

GDPR has been implemented for one year. with strict protection for private data and strict restrictions on data usage, it is bound to have a great impact on companies in the big data era of Internet. To achieve the valuable analysis results, This thesis comprehensively analyzes the terms of GDPR; interviewed and investigated: Tencent, the Chinese IT giant that withdrew from the EU market due to GDPR; “goodcall”, a recruitment agency in the Czech Republic; Kiwi, a budget airline in the European Union. For analyze the practical reforms that GDPR has brought to the EU enterprises in management, human resource management, and marketing. Through theory to the reality, it confirms how the enterprises have been affected and how they have changed in the process of following GDPR to keep business operating; ensure whether the reason for the reforms are directly impacted by GDPR; ensure more expenditures from budget of the enterprises at EU is inevitable, by analyzing the researches and investigations of database issued from: statistics of the Statistics Portal; Oliver Smith team; Ponemon Institute LLC team, that during the buffer time before implementation of the GDPR. Concludes that for the EU enterprises there will be more costs. Besides, if a violation has been caught during the data operating period, it will bring risks and huge losses to the enterprise.

Keywords

general data, management, human resource management, marketing, General Data Protection Regulation, European Union, big data, data security, data analysis, consultation, DPO, database, Tencent, data subject, data controller

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 27. 3. 2019

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management