Marketingová komunikace vybrané společnosti – Bc. Eva Radostová, DiS.
Bc. Eva Radostová, DiS.
Bachelor's thesis
Marketingová komunikace vybrané společnosti
Marketing communication of selected company
Abstract:
RADOSTOVÁ, Eva. Marketingová komunikace vybrané společnosti. [Bakalářská práce] Vysoka škola hotelová v Praze 8, spol. s r.o. Praha 2018. 57 stran Bakalářská práce je zaměřena na marketingovou komunikaci společnosti Kofola ČeskoSlovensko a.s. Cílem práce je analyzovat marketingovou komunikaci společnosti pomocí metod – PESTEL, Porter, finanční a SWOT analýzy. Zvolené metody jsou rozšířeny o podrobné …moreAbstract:
RADOSTOVÁ, Eva. Marketing communication of selected company. [Bachelor’s Dissertation] The Institute of Hospitality Management in Prague 8, Ltd. Prague: 2018. The bachelor thesis focuses on the marketing communication of Kofola Czechoslovakia a.s. The aim of the thesis is to analyze the marketing communication of the company using methods - PESTEL, Porter, financial and SWOT analysis. Selected methods …more
Language used: Czech
Date on which the thesis was submitted / produced: 19. 6. 2018
Identifier:
https://is.vsh.cz/th/ghuaz/
Thesis defence
- Date of defence: 4. 9. 2018
- Supervisor: Ing. Jan Mastný
- Reader: doc. Ing. Dagmar Jakubíková, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Theses on a related topic
-
Marketing; Marketing Communication; Communication mix; communication campaig
Martin Janků -
HR marketing communication. The Importance of HR marketing for Employer Brand.
Ekaterina Akhmedova -
Communication as load bearing element of marketing communication
Jiří Pivrnec -
The Role of New Media in a Modern Marketing Communication
Roman Sarychev -
The ethical issues in marketing communication
Anastasia Andreeva -
Ethical issues in marketing communication
Karina Khaddad -
Data Mining and Its Effective Utilization in Marketing Communication
Serpil Boyraz -
The role of new media in a modern marketing communication
Petra Nagajdová