The Impact of Search Engine Optimization (SEO) on Online Sales in the Retail Industry – Vishal Vikramsingh Vaghela
Vishal Vikramsingh Vaghela
Master's thesis
The Impact of Search Engine Optimization (SEO) on Online Sales in the Retail Industry
Abstract:
This thesis discusses the key role of Search Engine Optimization (SEO) in the online retail industry’s sales arena. By conducting a detailed investigation using both qualitative and quantitative analysis techniques, the study reveals the complex link between different SEO tactics and primary business indicators, including e-commerce conversions, consumer behavior, and purchasing decisions. Through …more
Language used: English
Date on which the thesis was submitted / produced: 28. 3. 2024
Thesis defence
- Supervisor: Ing. Petr Benda, Ph.D.
- Reader: Barbora Bendová, externi
Citation record
ISO 690-compliant citation record:
VAGHELA, Vishal Vikramsingh. \textit{The Impact of Search Engine Optimization (SEO) on Online Sales in the Retail Industry}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/h93ofy/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Informatics
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