Influencer marketing v marketingové komunikaci – Bc. Veronika Kučerová
Bc. Veronika Kučerová
Master's thesis
Influencer marketing v marketingové komunikaci
Influencer marketing in marketing communication
Abstract:
Hlavním tématem a soustředěním práce je navržení optimální marketingové strategie pomocí influencer marketingu společnosti X. Práce je rozdělena na tři hlavní části, mezi které patří teoretická východiska práce, která informují a vzdělávají autora k pochopení této oblasti a vypracování následující části práce, kterou je praktická a analytická část. Zde se pozornost soustředí na popis podniku X, včetně …moreAbstract:
The main topic and focus of the work is to design an optimal marketing strategy using influencer marketing for company X. The work is divided into three main parts, including the theoretical basis of the work, which informs and educates the author to understand this area and develop the next part of the work, which is practical and analytical part. Here, the attention is focused on the description …more
Language used: Czech
Date on which the thesis was submitted / produced: 5. 5. 2021
Thesis defence
- Supervisor: PhDr. Jiří Nesiba, LL.M. Ph.D.
- Reader: Petra Koudelková, Ph.D.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.NEWTON College a.s.
NEWTON College a.s.Master programme / field:
Management / Marketing
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