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Integrated Marketing Communication and its social implications – Ing. Andrea Machciniková

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Ing. Andrea Machciniková

Master's thesis

Integrated Marketing Communication and its social implications

Integrated Marketing Communication and its social implications

Abstract: Cause related marketing jako silný nástroj může firmám pomoci ne jenom přilákat nové zákazníky, ale taky vytvořit jejich loajální základnu.

Abstract: Cause related marketing as a powerful tool can help companies not only to attract new customers, but to create a loyal base of

Keywords: cause related marketing, social marketing, consumers, philanthropy

Language used: English

Thesis defence

  • Date of defence: 24. 6. 2016
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: prof. PhDr. Karel Lacina, DrSc.

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