Magdaléna Čoupková
Bachelor's thesis
Marketingový mix vybraného vinařství
Abstract:
Práce se zaměřuje na analýzu situace ve vybraném vinařství a následný návrh nového marketingového komunikačního mixu, který by oslovil nové zákazníky vinařství. Práce je rozdělena na teoretickou a praktickou část.Teoretická část obsahuje historický význam vína, rozdělení vín a pěstování révy v České republice. Dále popisuje, co je to marketing a marketingový a komunikační mix. Nakonec představuje analýzy …moreAbstract:
The thesis focuses on the analysis of the situation in the selected winery and the subsequent design of a new marketing communication mix which approaches new potential customers. It is divided into theoretical and practical part.The theoretical part contains the following topics: Historical significance of wine, Distribution of wines and vine growing in the Czech Republic, What is marketing and Marketing …more
Language used: Czech
Date on which the thesis was submitted / produced: 23. 8. 2021
Identifier:
http://theses.cz/id/hruq9p/
Thesis defence
- Date of defence: 8. 9. 2021
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Vysoká škola obchodní a hotelová s.r.o.
Bachelor programme / field:
Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
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Čoupková, M.
8/8/2021
Konečný, Z.
25/8/2021
Tvrzník, P.
31/8/2021
Sellnerová, N.
1/10/2021