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Bc. Andrej Mičaň

Master's thesis

Designing Online and Offline Marketing Strategies for the Stolen Money Band

Designing an Online and Offline Marketing Strategies for Stolen Money Music Group
Abstract:
The Master´s thesis focuses on designing online and offline marketing strategies for a Slovak music band Stolen Money. In theoretical part, the thesis defines the area of marketing mix, describes various types of online and offline marketing communication tools and describes the consumer behavior. In the practical part, attention is paid to the Stolen Money project itself. A description questionnaire …more
Abstract:
Diplomová práca sa zaoberá navrhnutím online a offline marketingovej stratégie pre hudobnú skupinu Stolen Money. V teoretickej časti práca popisuje položky marketingového mixu, venuje sa jednotlivým druhom online a offline marketingových platforiem a definuje oblasti chovania spotrebiteľov. V praktickej časti je pozornosť venovaná samotnému projektu hudobnej skupiny a výsledkom analýz rozboru dotazníkového …more
 

Keywords

hudobná skupina marketingový mix online marketing offline marketing chovanie spotrebiteľov marketingová stratégia Stolen Money
 
Language used: English
Date on which the thesis was submitted / produced: 19. 8. 2020

Thesis defence

  • Supervisor: Ing. Michael Adu Kwarteng, Ph.D.

Citation record

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The right form of listing the thesis as a source quoted

Mičaň, Andrej. Designing Online and Offline Marketing Strategies for the Stolen Money Band. Zlín, 2020. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
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