Markéta Buncko
Bachelor's thesis
Regulace reklamy v obchodní činnosti
Regulation of advertising in business activities
Abstract:
Tato bakalářská práce se zabývá reklamou v obchodní činnosti a její regulací na území České republiky. Jsou definovány základní pojmy spojené s reklamou a propagací společně s vymezením veřejnoprávních i soukromoprávních nástrojů regulace reklamy a etické samoregulace. V práci je prvotně rozebrána reklamní kampaň společnosti ABC, která je rovněž z ekonomického hlediska vyhodnocena. Dále se zabývá rozborem …moreAbstract:
This bachelor thesis deals with advertising in business activities and its regulation in the Czech Republic. The basic terms of advertising and promotion associated with the definition of public and private law tools of advertising regulation and ethical self-regulation are defined. The thesis initially analyses the advertising campaign of the company ABC, which is also evaluated from an economic point …more
Language used: Czech
Date on which the thesis was submitted / produced: 31. 12. 2021
Thesis defence
- Supervisor: JUDr. Bohumil Vítek, Ph.D.
- Reader: Hana Kelblová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field / specializace:
Economics and management / Economics and Management / Taxes and Public Administration
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