Ing. Ivana Šalanská
Bachelor's thesis
Nové trendy v marketingové komunikaci
New trends in marketing communication
Abstract:
Bakalářská práce na téma Nové trendy v marketingové komunikaci pojednává o vývoji, podstatě a účelu marketingové komunikace a jejích tradičních nástrojích. Práce je zaměřena na analýzu využívání nových trendů při prosazování firem na trhu a získávání nových zákazníků. Cílem je snaha vyzdvihnout a podrobně seznámit s principem event marketingu, a to jak po stránce teoretické, tak po stránce praktické …moreAbstract:
This New Trends in Marketing Communication Bachelor Thesis describes marketing communication development, fundamentals and its traditional instruments. This thesis concentrates on using new trends in companies market launching and winning new customers. The goal here is to highlight and describe in detail event marketing principle, both theoretically and in practice. The particular communication event …moreKeywords
Marketingová komunikace reklama public relations media relations podpora prodeje osobní prodej direkt marketing sponzoring mobilní marketing promotional marketing guerilla marketing virový marketing event marketing retailový in store marketing product placement CRM. Marketing communication promotion sales promotions personal selling direct marketing sponsoring mobile marketing guerrilla marketing viral marketing retail customer relationship management.
Language used: Czech
Date on which the thesis was submitted / produced: 14. 4. 2010
Identifier:
https://is.vsfs.cz/th/j5had/
Thesis defence
- Date of defence: 10. 6. 2010
- Supervisor: PhDr. Iva Petrová
- Reader: Ing. Naděžda Petrů, Ph.D.
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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