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Bc. Zsolt Molnár

Bachelor's thesis

Analýza trhu a marketingový plán vybranej firmy

Analysis of the Market and Marketing Plan of Selected Company
Abstract:
The bachelor thesis provides a brief overview of the market segment of logistics through its analization in Czech Republic and it also analyzes the position of the company LINE – Molnár s.r.o. on the Slovak market of logistics. The work is devided into two main parts the theoretical and practical part which are further devided into some chapters. The work contains explanations of some basic theoretical …more
Abstract:
Predložená bakalárska práca poskytne stručný prehľad trhového segmentu logistiky prostredníctvom jej analýzy v Českej republike a tiež analyzuje postavenie firmy LINE – Molnár s.r.o. na slovenskom trhu logistických služieb. Práca je rozdelená na dve hlavné časti na teoretickú a praktickú časť, ktoré sú ďalej delené do niekoľkých kapitol. Práca obsahuje vysvetlenie základných teoretických pojmov a na …more
 

Keywords

marketing logistika marketingový plán SWOT analýza PEST analýza marketingový výskum logistics marketing plan SWOT analyzis PEST analyzis marketing research
 
Language used: Slovak
Date on which the thesis was submitted / produced: 5. 5. 2014
Identifier: https://is.ambis.cz/th/meh7r/

Thesis defence

  • Date of defence: 9. 6. 2014
  • Supervisor: Ing. Helena Cetlová
  • Reader: Ing. Eva Rathousová

Citation record

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Full text of thesis

Contents of on-line thesis archive
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  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Bachelor programme / field:
Economics and Management / Economics and Small and Medium Enterprises Management

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