Marketingová strategie lidového pěveckého umění z Koločavy v Podkarpatské Ukrajině

František Závacký

Bachelor's thesis

Marketing strategy of folk singing art from Koločava in Subcarpathian Ukraine

Abstract:

The aim of this work is to analyze the current state of regional folk singing art in the Carpathian Ukraine and the popularization of this folk art in the Czech Republic. The theoretical part deals with general issues of folk art, the division of individual elements and folk art, further describes marketing as the main tool for popularizing the source focus and presents possible forms of marketing tools that can be used in the promotion and popularization of folk and modern art. An integral part of the theoretical part of the work is to clarify the situation of folk art and regional art in Subcarpathian Ukraine. The practical part is focused on qualitative research of the obtained data, resulting from an interview with important Ukrainian artists, which are - Ukrainian national artist Ostan Gavrič, soloist of the Kiev National Choir Mari Anna Gavrič and soloist of the folk choir in Koločava Volodymir Markovič. The analysis of the interview and available information sources about their work serves to create a specific marketing strategy and will focus on the promotion of Ukrainian singing folk art in the Czech Republic.

Abstract:

The aim of this work is to analyze the current state of regional folk singing art in the Carpathian Ukraine and the popularization of this folk art in the Czech Republic. The theoretical part deals with general issues of folk art, the division of individual elements and folk art, further describes marketing as the main tool for popularizing the source focus and presents possible forms of marketing tools that can be used in the promotion and popularization of folk and modern art. An integral part of the theoretical part of the work is to clarify the situation of folk art and regional art in Subcarpathian Ukraine. The practical part is focused on qualitative research of the obtained data, resulting from an interview with important Ukrainian artists, which are - Ukrainian national artist Ostan Gavrič, soloist of the Kiev National Choir Mari Anna Gavrič and soloist of the folk choir in Koločava Volodymir Markovič. The analysis of the interview and available information sources about their work serves to create a specific marketing strategy and will focus on the promotion of Ukrainian singing folk art in the Czech Republic.

Abstract:

The aim of this work is to analyze the current state of regional folk singing art in the Carpathian Ukraine and the popularization of this folk art in the Czech Republic. The theoretical part deals with general issues of folk art, the division of individual elements and folk art, further describes marketing as the main tool for popularizing the source focus and presents possible forms of marketing tools that can be used in the promotion and popularization of folk and modern art. An integral part of the theoretical part of the work is to clarify the situation of folk art and regional art in Subcarpathian Ukraine. The practical part is focused on qualitative research of the obtained data, resulting from an interview with important Ukrainian artists, which are - Ukrainian national artist Ostan Gavrič, soloist of the Kiev National Choir Mari Anna Gavrič and soloist of the folk choir in Koločava Volodymir Markovič. The analysis of the interview and available information sources about their work serves to create a specific marketing strategy and will focus on the promotion of Ukrainian singing folk art in the Czech Republic.

Keywords

Marketingová stratégia, Národný umelec, Ľudová tvorba

Keywords

Marketing analyz, Swot analyz, Smart

Keywords

Marketingová stratégia, Fanpage, Národný umelec

Language used: Czech

Date on which the thesis was submitted / produced: 30. 4. 2020

Thesis defence

• Supervisor: PhDr. Mgr. Dušan Kalášek
• Reader: Petr Novák, Ph.D.

NEWTON College a.s.

NEWTON College a.s.

Bachelor programme:
Economics and Management