Marketingová strategie lidového pěveckého umění z Koločavy v Podkarpatské Ukrajině – František Závacký
František Závacký
Bachelor's thesis
Marketingová strategie lidového pěveckého umění z Koločavy v Podkarpatské Ukrajině
Marketing strategy of folk singing art from Koločava in Subcarpathian Ukraine
Abstract:
The aim of this work is to analyze the current state of regional folk singing art in the Carpathian Ukraine and the popularization of this folk art in the Czech Republic. The theoretical part deals with general issues of folk art, the division of individual elements and folk art, further describes marketing as the main tool for popularizing the source focus and presents possible forms of marketing …moreAbstract:
The aim of this work is to analyze the current state of regional folk singing art in the Carpathian Ukraine and the popularization of this folk art in the Czech Republic. The theoretical part deals with general issues of folk art, the division of individual elements and folk art, further describes marketing as the main tool for popularizing the source focus and presents possible forms of marketing …moreAbstract:
The aim of this work is to analyze the current state of regional folk singing art in the Carpathian Ukraine and the popularization of this folk art in the Czech Republic. The theoretical part deals with general issues of folk art, the division of individual elements and folk art, further describes marketing as the main tool for popularizing the source focus and presents possible forms of marketing …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2020
Thesis defence
- Supervisor: PhDr. Mgr. Dušan Kalášek
- Reader: Petr Novák, Ph.D.
Citation record
ISO 690-compliant citation record:
ZÁVACKÝ, František. \textit{Marketingová strategie lidového pěveckého umění z Koločavy v Podkarpatské Ukrajině}. Online. Bachelor's thesis. Praha: Vysoká škola NEWTON, a.s., NEWTON College a.s. 2020. Available from: https://theses.cz/id/kdrxqe/.
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Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.NEWTON College a.s.
NEWTON College a.s.Bachelor programme:
Economics and Management
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