Anna Šedová
Master's thesis
Virální marketing komunikační strategie firmy.
Viral marketing communication
Abstract:
Diplomová práce se zabývá tématikou virálního marketingu, jako moderního nástroje internetové marketingové komunikace firem. První část práce se zabývá teoretickými poznatky a současným stavem poznání dané problematiky na základě studia dostupné odborné literatury. Pojednává o významu marketingové komunikace a jejím vývoji v rámci informatizace společnosti a příchodu nových médií. Dále se věnuje samotnému …moreAbstract:
Diploma thesis deals with the topic of viral marketing as a modern tool of internet marketing communication. The first part of this work summarizes the theoretical findings based on accessible sources of literature. It deals with the importance of marketing communication and its development in the context of informatization of society and use of new media. It also discusses the very concept of viral …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 11. 2015
Thesis defence
- Supervisor: Ing. Václav Kala, CSc.
Citation record
ISO 690-compliant citation record:
ŠEDOVÁ, Anna. \textit{Virální marketing komunikační strategie firmy.}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2015. Available from: https://theses.cz/id/kfrwqn/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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