CSR jako nástroj pro posílení image firmy – Bc. Mgr. Zuzana Brenesselová
Bc. Mgr. Zuzana Brenesselová
Master's thesis
CSR jako nástroj pro posílení image firmy
CSR as a tool for strengthening of corporate image
Abstract:
Předmětem diplomové práce je identifikovat, pospat a analyzovat aktivity CSR, jež jsou využívány v oblasti bankovnictví skupinou Erste Group Bank. Teoreticko-metodologická část se zabývá společenskou odpovědností firem, jejími principy a hodnocením veřejností. Toto téma je zasazeno do kontextu firemní identity a image. Prakticko-aplikační část popisuje koncepty společenské odpovědnosti realizované …moreAbstract:
The subject of the thesis is to identify, describe and analyse CSR activities used in the field of banking by Erste Group Bank. The theoretical and methodological part generally describes corporate social responsibility, its principles and public perception. This topic is contextualized with corporate identity and image. The practical and analytical part describes corporate social responsibility activities …more
Language used: Czech
Date on which the thesis was submitted / produced: 28. 4. 2014
Identifier:
https://is.vsfs.cz/th/qby81/
Thesis defence
- Date of defence: 26. 6. 2014
- Supervisor: Mgr. Miloslava Kykalová
- Reader: doc. Dr. Zdeněk Cecava, CSc.
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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