PŘÍPADOVÁ STUDIE TVORBY MEDIÁLNÍ STRATEGIE PRO VYBRANOU SPOLECNOST – Jakub Schreier
Jakub Schreier
Bachelor's thesis
PŘÍPADOVÁ STUDIE TVORBY MEDIÁLNÍ STRATEGIE PRO VYBRANOU SPOLECNOST
CASE STUDY OF CREATING A MEDIA STRATEGY FOR A SELECTED COMPANY
Abstract:
Bakalářská práce je zaměřena na efektivní marketingovou komunikaci společnosti My Trees a konstruktivní kritiku soudobé komunikace firmy. Práce je rozdělena na dvě základní části. V části teoretické je vymezena problematika marketingové komunikace a proces tvorby komunikační strategie, vymezeny jsou i základní ukazatele hodnoty mediálních kampaní. Praktická část je zaměřena na konstruktivní kritiku …moreAbstract:
The bachelor thesis focuses on the effective marketing communication of My Trees and constructive criticism of the company's contemporary communication. The thesis is divided into two main parts. The theoretical part defines the issues of marketing communication and the process of developing a communication strategy, the basic indicators of the value of media campaigns are also defined. The practical …more
Language used: Czech
Date on which the thesis was submitted / produced: 19. 4. 2023
Thesis defence
- Date of defence: 13. 6. 2023
- Supervisor: PhDr. Michaela Vaculíková, Ph.D.
- Reader: Libor Pavera, CSc.
Citation record
ISO 690-compliant citation record:
SCHREIER, Jakub. \textit{PŘÍPADOVÁ STUDIE TVORBY MEDIÁLNÍ STRATEGIE PRO VYBRANOU SPOLECNOST}. Online. Bachelor's thesis. Praha: Vysoká škola kreativní komunikace, s.r.o., University of Creative Communication. 2023. Available from: https://theses.cz/id/kks7nl/.
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Institution archiving the thesis and making it accessible: Vysoká škola kreativní komunikace, s.r.o., Vysoká škola kreativní komunikace, s.r.o.Vysoká škola kreativní komunikace, s.r.o.
University of Creative CommunicationBachelor programme / specializace:
Creative Marketing and Communication / Creative Marketing and Communication
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