Benefits and drawbacks of business promoting through social media – Bc. Aishat Abdul
Bc. Aishat Abdul
Master's thesis
Benefits and drawbacks of business promoting through social media
Abstract:
The theoretical part of the research consists of the literature review which support the meaning of social media, the different social media channels, the importance of using social media to promote business, the methods used the advantages and disadvantages of using social media to promote business. Also, Lyft was selected as the case study business. Furthermore, this study shows the analysis of Lyft …more
Language used: English
Date on which the thesis was submitted / produced: 6. 4. 2020
Thesis defence
- Supervisor: Ing. Miloš Ulman, Ph.D.
Citation record
ISO 690-compliant citation record:
ABDUL, Aishat. \textit{Benefits and drawbacks of business promoting through social media}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2020. Available from: https://theses.cz/id/kl1x1f/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Systems Engineering and Informatics / Informatics
Theses on a related topic
-
Nástroje digitálneho marketingu a Google Analytics
Eva Porkertová -
Implementation of the Digital Marketing Plan of a travel agency
Lalita Berikbaeva -
Nástroje digitálního marketingu a Google Analytics
Kristýna Gottwaldová -
Analýza zákazníků konkrétní firmy podle údajů Google Analytics
Milan Ludík -
Evaluation of Digital Marketing Communication
Rushik Rameshkumar Patel -
Social Media as a Tool of Communication Strategy
Shakhlo Strouthou -
Social media communication
Lucky Iheanachor Okereke -
Examining the Impact of Social Media: Nike Case Study
Anastasiia Sharkova
Name
Posted by
Uploaded/Created
Rights