Analýza externí komunikace ŠKODA AUTO, a.s. s důrazem na firemní image – Barbora Handlíková
Barbora Handlíková
Bachelor's thesis
Analýza externí komunikace ŠKODA AUTO, a.s. s důrazem na firemní image
Analysis of external communication of ŠKODA AUTO, a.s. with an emphasis on the corporate image
Abstract:
Bakalářská práce se zaměřuje na komunikační oddělení společnosti ŠKODA AUTO, a.s.s cílem analyzovat externí komunikaci společnosti s důrazem na firemní image.V teoretické části je čtenář uveden do marketingové komunikace s bližším zaměřením naPublic relations a firemní identitu. V praktické části jsou nejprve analyzovány komunikačníoddělení společnosti ŠKODA AUTO spolu s firemní identitou a strategií …moreAbstract:
The bachelor thesis focuses on the communication departments of ŠKODA AUTO, a.s. toanalyze the company’s external communication with an emphasis on the corporate image.In theoretical part, the reader is introduced into marketing communications with a closedfocus on Public relations and corporate identity. In the practical part, the communicationdepartments of ŠKODA AUTO are analyzed along with the …more
Language used: Czech
Date on which the thesis was submitted / produced: 14. 5. 2020
Thesis defence
- Supervisor: Ing. Petra Koudelková, Ph.D.
- Reader: Ludmila Navrátilová, Ing.
Citation record
ISO 690-compliant citation record:
HANDLÍKOVÁ, Barbora. \textit{Analýza externí komunikace ŠKODA AUTO, a.s. s~důrazem na firemní image}. Online. Bachelor's thesis. Praha: Vysoká škola NEWTON, a.s., NEWTON College a.s. 2020. Available from: https://theses.cz/id/lckb6o/.
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Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.NEWTON College a.s.
NEWTON College a.s.Bachelor programme:
Economics and Management
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