Zvýšení konkurenceschopnosti vybraného podniku (firmy) pomocí event marketingu – Ing. Tomáš Vaněk
Ing. Tomáš Vaněk
Bachelor's thesis
Zvýšení konkurenceschopnosti vybraného podniku (firmy) pomocí event marketingu
Increasing of competitiveness the selected company (companies) with event marketing
Abstract:
Bakalářská práce se zabývá jedním z relativně nových nástrojů marketingové komunikace a to event marketingem. V cizině ale i v České republice jeho význam prudce roste. Cílem této práce je analyzovat problematiku event marketingu v rámci integrované marketingové komunikace a zároveň jeho praktického využití. V první části se práce věnuje teoretickému náhledu na problematiku event marketingu. Praktická …moreAbstract:
The Bachelor work deals with one of relatively new marketing communication tools called event marketing. In foreign countries, but also in the Czech Republic, its importance has grown rapidly. The aim of this work is to analyze the problems of event marketing within integrated marketing communications and its practical use. The first part of the work deals with theoretical insight into the problems …more
Language used: Czech
Date on which the thesis was submitted / produced: 17. 4. 2015
Identifier:
https://is.vsfs.cz/th/xmqan/
Thesis defence
- Date of defence: 9. 6. 2015
- Supervisor: doc. Ing. Aleš Hes, CSc.
- Reader: Ing. Miloslav Vaňák
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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