Bc. Klára Strašáková
Master's thesis
Návrh komunikační kampaně
Communication campaign proposal
Abstract:
Účelem této diplomové práce je navržení komunikační kampaně reálnému konkrétnímu podniku. První část textu se bude věnovat důležitým teoretickým pojmům, pomocí kterých pochopíme základní principy tvorby komunikačních kampaní. Následně využijeme získané informace k praktickému sestavení komunikačního plánu projektu Ignis Brunensis, tedy mezinárodnímu festivalu ohňostrojů v Brně.Abstract:
The goal of this Diploma thesis is to propose the communication campaign for the actual particular company. First section of the text describes theoretical background, which helps us to understand principles of communication campaign. Afterwards we transfer the theoretical knowledge into communication plan of project Ignis Brunensis, the international festival of fireworks in Brno.
Language used: Czech
Date on which the thesis was submitted / produced: 10. 5. 2018
Identifier:
https://is.muni.cz/th/wj12v/
Thesis defence
- Date of defence: 19. 6. 2018
- Supervisor: Ing. Pavla Odehnalová, Ph.D.
- Reader: Ing. Jana Švecová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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