Vladyslav Sljusarčuk
Bachelor's thesis
Marketing hokejové značky
Hockey brand marketing
Abstract:
Cílem bakalářské práce je zvýšení povědomí a proražení na domácím trhu konkrétní značky hokejového oblečení Puck Life. Následně navržení nových marketinkových aktivit k posílení brandu.Abstract:
The goal of my bachelor thesis is to expand awareness of the specific hockey clothing brand Puck Life, and initiate into the domestic market. Subsequently suggesting new marketing activities to strengthen the brand.
Language used: Czech
Date on which the thesis was submitted / produced: 1. 8. 2019
Thesis defence
- Supervisor: Mgr. Zdeněk Sedláček
- Reader: Martin Přibyl, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.NEWTON College a.s.
NEWTON College a.s.Bachelor programme / field:
Economics and Management / Global business and management
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