Vasilisa Shulpina
Bachelor's thesis
Evaluation of Marketing Communication
Abstract:
This bachelor thesis is focused on the topic of evaluation of marketing communication and pursues the main goal of a conduction of an evaluation for the marketing communication plan developed by the author of the thesis in order to successfully market the professional make up/beauty services she provides in Prague, Czech Republic. The thesis is divided into two parts: literature review and practical …more
Language used: English
Date on which the thesis was submitted / produced: 4. 12. 2018
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
SHULPINA, Vasilisa. \textit{Evaluation of Marketing Communication}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2018. Available from: https://theses.cz/id/mmsbt1/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business Administration
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