Veřejné mínění o etické stránce neuromarketingu – Bc. Pavla Jetelová
Bc. Pavla Jetelová
Bachelor's thesis
Veřejné mínění o etické stránce neuromarketingu
Public Opinion about Ethical Aspects of Neuromarketing
Abstract:
Ve své bakalářské práci se zabývám relativně nově vzniklým oborem výzkumu trhu – neuromarketingem a míněním veřejnosti o jeho etické stránce. V teoretické části vysvětluji neuromarketing, vyšetřovací metody a pohledy na tento obor. Pro snadnější zorientování se v problematice neuromarketigu, je uvedena zmínka o centrální nervové soustavě. Dále je popsána marketingová komunikace a etika v marketingovém …moreAbstract:
In my bachelor thesis I deal with the relatively newly formed study of market research – neuromarketing and public opinion about ethical aspect of neuromarketing. In the theoretical part I explain neuromarketing, the investigative methods and views on this branch. For easier orientation in the issue of neuromarketing, is mention of the central nervous system. Further is described marketing communication …more
Language used: Czech
Date on which the thesis was submitted / produced: 16. 4. 2015
Identifier:
https://is.vsfs.cz/th/bg7qq/
Thesis defence
- Date of defence: 2. 6. 2015
- Supervisor: Ing. Pavel Rosenlacher
- Reader: Mgr. Michal Tomčík, PhD.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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