Analýza trhu a marketingový plán vybrané firmy – Bc. Monika Bezecná
Bc. Monika Bezecná
Bachelor's thesis
Analýza trhu a marketingový plán vybrané firmy
Market Analysis and Marketing Plan Selected Company
Abstract:
Tato bakalářská práce analyzuje trh podnikání v jachtingu v České republice a postavení vybrané jachtařské firmy Bemex Boot, s.r.o. na tomto trhu. Práce se skládá z teoretické a praktické části. Na základě analýzy konkurence, dosavadního vývoje na tomto trhu a výsledků marketingového výzkumu je v praktické části této bakalářské práce navržen marketingový a komunikační plán pro lepší prosazení firmy …moreAbstract:
This bachelor thesis analyzes the market field of yachting in the Czech Republic and the position of a chosen yachting company Bemex Boot Ltd. in this market. The work consists of the theoretical and practical part. The practical part suggests a better marketing and communication plan for Bemex Boot Ltd. by virtue of analyzing the competing companies, recent development and marketing results research …more
Language used: Czech
Date on which the thesis was submitted / produced: 29. 4. 2013
Identifier:
https://is.ambis.cz/th/no9iq/
Thesis defence
- Date of defence: 5. 6. 2013
- Supervisor: Ing. Helena Cetlová
- Reader: Ing. Zdeněk Čapek
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBISBanking Institute/College of Banking
Bachelor programme / field:
Economics and Management / Economics and Small and Medium Enterprises Management
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