Zpět na vyhledávání

Bc. Pavlína Krutská

Bachelor's thesis

Možnosti využívání Google Analytics v marketingu malé firmy

Possibilities of Using Google Analytics in a Small Company Marketing
Abstract:
Využití Google Analytics a dalších marketingových nástrojů pro získávání informací o zákaznících a tvorbu marketingové strategie malé firmy.
Abstract:
Use Google Analytics and other marketing tools to gather customer information and create a small business marketing strategy.
 

Keywords

Marketing služeb cílová skupina webová analytika dotazník.
 
Language used: Czech
Date on which the thesis was submitted / produced: 20. 11. 2019
Identifier: https://is.vsh.cz/th/dt2rd/

Thesis defence

  • Date of defence: 28. 1. 2020
  • Supervisor: Ing. Bc. Jan Chromý, Ph.D.
  • Reader: doc. Ing. Lenka Turnerová, CSc.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
Složka Reference to the local database directory of the institution

Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)

Theses on a related topic

List of theses with an identical keyword.
All theses