Michal Hubínek
Bachelor's thesis
Marketingová komunikace FK Mladá Boleslav
Marketing communication in FK Mladá Boleslav
Abstract:
Bakalářská práce se zabývá rozborem a analýzou marketingové komunikace ve fotbalovém klubu Mladá Boleslav. V teoretické části byly vysvětleny a definovány hlavní pojmy, které byly později použity při situační analýze klubu. Po provedení analýzy byla navrhnuta doporučení ke zlepšení současného stavu, společně s tím byla stanovena časová osa pro vyhodnocování výsledků.Abstract:
The bachelor's thesis focuses on the analysis of marketing communication in the football club Mladá Boleslav. In the theoretical part, the main terms were explained and defined, which were later used in the situational analysis of the club. After the analysis, recommendations were proposed to improve the current state, together with a timeline for evaluating the results.
Language used: Czech
Date on which the thesis was submitted / produced: 16. 5. 2023
Thesis defence
- Date of defence: 7. 2. 2024
- Supervisor: Ing. Iva Prokopová
- Reader: Emil Velinov, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Bachelor programme / field:
Economics and Management / Business Administration and Sales
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