Vývoj reklamy v televizi z hlediska investic do médií – Ing. Robert Almássy, DiS.
Ing. Robert Almássy, DiS.
Bachelor's thesis
Vývoj reklamy v televizi z hlediska investic do médií
An advertising development in the television from the point of investment into the media
Abstract:
Bakalářská práce „Vývoj reklamy v televizi z hlediska investic do médií“ v úvodních částech analyzuje investice do reklamy a inzerce v ČR za období let 1999-2010 a to: v jednotlivých mediatypech (tisk, televize, rozhlas, internet, outdoor a kinoreklama), v českých televizích (veřejnoprávních a soukromých) a v jednotlivých kanálech veřejnoprávní televize (ČT1, ČT2, ČT4 a ČT24). Vycházím přitom z brutto …moreAbstract:
The bachelors diploma „An advertising development in the television from the point of investment into media„ provides an analysis of the advertisement in the Czech Republic focused on different mediatypes (print, television, radio, internet, outdoor and cinema advertising) and different public (CT1,CT2, CT4, CT24) and private television channels. I am looking into the matter from so called gross prices …moreKeywords
Komunikace komunikační cíle masová komunikace marketingová komunikace cílová skupina propagace reklama reklamní investice sponzoring public relations motivace strategie plánování inzertní formát produkt product placement sledovanost výzkum trhu emoce. Communication communication target masscomunication marketing communication target group promotion advertising advertising investmens sponzorship motivation strategy planning advertising format product ratings research market emotions.
Language used: Czech
Date on which the thesis was submitted / produced: 26. 9. 2011
Identifier:
https://is.vsfs.cz/th/kpcb3/
Thesis defence
- Date of defence: 31. 10. 2011
- Supervisor: doc. Ing. Milan Kašík, CSc.
- Reader: PhDr. Ladislav Lašek
Citation record
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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