Technological Impact on Marketing Management

Ing. Ayub Mohammed

Master's thesis

Abstract:

With the growing technology and market, the business processes have been subjected to be streamlined for transformation with involvement of technology, The Marketing Management is no more based on traditional concepts of marketing, rather 21st Century modern marketing management is impacted by the technological tools and software‘s. The aim of the diploma thesis is to assess marketing management in the current market due to the impact of technology and then apply this concept practically to a chosen company. The choosen company is ExxonMobil Corporation – An Oil and Gas Firm, The final results will be based on primary and secondary data collected during the marketing research. The Primary data collection will be based on structured Questionnare survey method, While the Secondary data collection will be based on the Pre- Published articles, Posts or the Official organziational data. The diploma thesis will define the theoretical background of the studied subject, the characteristics of the company, the practical evaluation of the issue accompanied by the analyzed scenarios of outcomes and value added one’s own opinions, evaluation, and proposals for possible improvements.

Abstract:

With the growing technology and market, the business processes have been subjected to be streamlined for transformation with involvement of technology, The Marketing Management is no more based on traditional concepts of marketing, rather 21st Century modern marketing management is impacted by the technological tools and software‘s. The aim of the diploma thesis is to assess marketing management in the current market due to the impact of technology and then apply this concept practically to a chosen company. The choosen company is ExxonMobil Corporation – An Oil and Gas Firm, The final results will be based on primary and secondary data collected during the marketing research. The Primary data collection will be based on structured Questionnare survey method, While the Secondary data collection will be based on the Pre- Published articles, Posts or the Official organziational data. The diploma thesis will define the theoretical background of the studied subject, the characteristics of the company, the practical evaluation of the issue accompanied by the analyzed scenarios of outcomes and value added one’s own opinions, evaluation, and proposals for possible improvements.

Keywords

Marketing Management, Technological Impact, Digital, Modern Technology Tools and Software's

Language used: English

Date on which the thesis was submitted / produced: 16. 12. 2022

Thesis defence

• Date of defence: 14. 2. 2023
• Supervisor: Ing. Kateřina Matušínská, Ph.D.
• Reader: Ing. Radka Bauerová, Ph.D.

Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Business Economics and Management